Message from the President
Some
years back, I came to realize that the understanding of a
problem always leads to its solution.
It
became evident to me that in order to arrive at an
understanding of any situation, the communication channels
that carry information in support of an evaluation, must
first be coordinated. Also, the units of available data
have to be linked at one point or another to the
information they contain so the relevant portion is tapped.
By this process, it became apparent that any reasonable
answer derived at can serve as a possible solution. Now I
had to select the 'best' one. No! I had to choose the
'right' one. At the next level of communication came the
time to inform others of my 'right' solution. I quickly
realized that the selection process was not over: my
understanding was not their understanding; my solution was
not necessarily their solution.
In
retrospect, we can see all the above as common knowledge,
source of technological breakthrough and new enterprise
aspirations (such as Customer Relationship Management /
CRM). We can see that profiled knowledge can be used to
reduce time and effort in finding solutions that are
'right' and accepted.
But the
bottom line is always the individual, the person, the one
next to you. The understanding of a problem must include
the understanding of the people touched by the problem
because they can have different profile natures.
I
advocate that our Company has a well-founded qualification
of 'generalist'. It has the unique competence to directly
support or consult in the interaction management prospects
existing in a public or a private enterprise.